Wednesday, February 23, 2011

Website Analytics Part One: Operating System versus Browser


This is an Excel PivotTable that displays information taken from the analytics page of a website during a one month range. This has especially been filtered to only display Operating System vs. the Browser used. This gives an idea of the dominance of which browsers people are utilizing based on their operating system. From here, I'll break down each row individually in order to explain the acronyms used throughout. Operating systems are represented in the first column on the left.

First, we have the iOS, which is short for the iPhone OS. This operating system is used predominantly on iPhones and other Apple products, such as the iPad, iPod touch and the Apple TV. It is my belief that the data range that this information was taken from did not include mobile products, so it can be safely assumed that these only represent iPad visits to the site. As can be clearly seen by all 250 users of this OS, the only browser that users operating iOS utilize is Safari, which is Apple's default browser. This stands to reason as the iOS is more than likely incapable of utilizing any other browser.

The second OS down the list is Linux. Invented by a Finnish university student in 1991 and maintained since then through an open-source community, this has become the OS of choice for consumers believing in open source. As I currently have a desktop computer that runs Ubuntu(a linux derivative), it stands to reason that there are 79 out of 105 users from this OS that run Firefox, as it is included with Linux installs since it is also open-source. Installing the Chrome Browser is an option for those Linux users who tend to prefer the interface provided by it, which is why there are 26 users utilizing the Chrome browser on the Linux OS.

The third OS on the list is the Mac OS X, which is a unix-based graphical operating system that now acts as Macintosh's primary operating system. There is a little more diversity here than the iOS was allowed, as along with the Safari(Apples browser) browser, there are also users who use Firefox and Chrome. Safari is the most popular browser for this OS as it tops the chart with 64% of users, while Firefox comes in second with 23%, and Chrome receives the remaining 13% of users. Safari is included with the Mac OS X operating system, so it seems logical that it would be the dominant browser here.

The remainder of the Operating Systems are varying releases of Windows, and as such, I'll lump them into one category for simplification purposes. Out of the data presented, this is the first time we have seen the IE(Internet Explorer) browser with any representation. This is appropriate, as the IE browser is included with all Windows releases. The users on the Windows platform using IE is represented by 58% of users. The free, open-source browser Firefox browser comes in a distant second for this OS, with 26% of users utilizing Firefox. Google's Chrome comes in third with 15% of users. It may be noticed that there are a marginal number of Windows users who are using the Safari browser. It seems that Apple may have wasted their time by making Safari cross-compatible with the Windows platform, as a mere (1%) 76 out of 7114 users in this dataset are taking advantage of the ability to use the Safari browser.

Overall, from the data gathered from this website's visit data, which sells products that are compatible on any platform, the totals can be compared to estimate a few ideas for the percentage of the public using certain browsers. Windows seems to be the dominant operating system, with their included browser Internet Explorer topping the charts holding 46% of all users. Firefox comes in at second, with it's price(free) and compatibility with all operating systems allowing it a certain edge. Chrome holds a slight edge over Safari, only because of the number of users on the Windows platform outranking the Mac users. While there are certainly a plethora of other operating systems and browsers that have been excluded(either through lack of ability in gathering the information or after the fact in order to simply the analysis), there seems to be enough data here to substantiate the few claims that have been presented.

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